Custom programs for growing companies

Custom programs that get you more leads and more sales. Built for your company, not pulled off a shelf.

Building your own program used to take a dev team, a $60k budget, and a 6-month roadmap. Now it takes 4 weeks and $7,500, with a fixed scope agreed in writing before work starts.

Over $30M collected on systems I have built

See one working: RoofCalc

4 weeks / fixed price / built for your use case

Sound familiar?

The money usually leaks in the same places.

The 9 PM form fill you answered at 9 AM.

The quote that sat for three days.

The old estimates nobody ever followed up.

Thirty years in business. A review count that keeps you invisible.

What we build

Every program starts with a problem you can name.

These are the systems we build most often. Each one is built around your services, your tools, and the way your team actually works.

Instant lead response

The painA lead fills out your form at night, you see it in the morning, and they already booked someone else.

The programEvery new lead gets a text and an email in seconds, day or night, and your team gets pinged until a person takes over.

Lead scoring and routing

The painYour team treats a small job and a big job the same, and the big ones wait in line.

The programEvery lead is scored on job value, location, and urgency, then routed to the right person in the right order.

Job and pipeline management

The painJobs live in texts, sticky notes, and somebody's head, so things fall through the cracks.

The programOne board where every lead, quote, job, and invoice has a status, an owner, and an automatic nudge when it stalls.

Follow-up for open quotes

The painMost quotes never get a second touch, and the second touch is where the money is.

The programEvery open quote gets a timed follow-up sequence until it closes or ends cleanly.

Review generation

The painYears of good work and a review count that hides you on Maps.

The programEvery finished job triggers a review request at the right moment, with unhappy customers caught privately first.

And if your bottleneck is somewhere else, that is the point. We build the program your company actually needs. Start with the free audit and we will find it together.

How it works

From first call to a working program in 4 weeks.

  1. Discovery

    A free Lead Leak Audit, then a short call walking your own numbers.

  2. Program Map

    A written spec: what gets built, fixed $7,500 price, 4-week milestones.

  3. Close

    Sign the Program Map and place a deposit to reserve your build slot.

  4. 4-week build

    Setup, core build, integrations and testing, then go live. A written update every week.

  5. Training

    A live session for your team, recorded, plus short guides for daily tasks.

  6. Support options

    Take a full hand-off, or a support arrangement priced for your project.

See the full process →

Private until now

Built privately for years. Now opening a limited number of build slots.

For years, these programs were built quietly for companies that came by referral. No public marketing and no open intake. That was a choice: one builder, doing the work properly.

The build process is now tight enough, 4 weeks and a fixed scope, to take on a small number of new clients without lowering the standard. So the door is open. When the current build calendar fills, intake closes.

Systems I have built have collected over $30 million in revenue.

Jake, builder, Lead Tools
Video placeholder: Jake explains how Lead Tools builds custom programs
Watch: how a Lead Tools build works, from the first call to go-live.
Free Lead Leak Audit

See where your leads are leaking, in your own numbers.

With your permission, we test how your business answers a real inquiry, track the follow-up, and run your lead numbers through a leak calculation. You get a one-page report and a short walkthrough video. The fixes are yours to keep either way.

Get my free audit
Questions

Straight answers.

What does it cost and what is included?

$7,500, flat. That covers the full build of one custom program for your company, the integrations it needs to run, and training for your team at go-live. The scope is agreed in writing in your Program Map before any work starts, so the price does not move.

How long does it take?

4 weeks from kickoff to go-live. Week 1 is access and setup, week 2 is the core build, week 3 is integrations and testing with real data, and week 4 is polish, training, and launch.

What if I need something that is not on your list?

That is normal. The systems on this page are examples of what we build most often. We build to your use case, so if your bottleneck is somewhere else, the program gets built around that.

Who actually builds it?

You work directly with the builder, Jake. He scopes it, builds it, and trains your team. No account managers and no handoffs.

What does support cost after launch?

It depends on what your program needs, so it is priced per project and written into your Program Map before you sign. You can also take a full hand-off: you own the program, documentation included, with no ongoing fee.

What do you need from me?

Access to the tools and accounts the program connects to, and one weekly check-in during the build. That is it.

Limited build slots

A small number of build slots are open. When the calendar fills, intake closes.

Book a 20 to 30 minute program-mapping call, or start with the free audit.